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Ho hum. But we should not be complacent even on behalf of the robust and unambiguous full stop. Young people call them dots, you know. They are now accustomed to following a full stop with a lower-case letter and no space. Ask them to write “seven-thirty” in figures (7.30) and they will probably either put a colon in it (because their American software uses a colon for 7:30) or write 7-30 or 7’30. Meanwhile, the illiterate default punctuation mark is nowadays the comma, which gives even more cause for alarm:

The tap water is safe to drink in tea and coffee, however, we recommend using bottled water for drinking, it can be purchased very cheaply in the nearby shops.

Sixty years ago, when he wrote Mind the Stop, G. V. Carey gave just one paragraph to the apostrophe, because there was so little to say about it. “If only all marks were so easy,” he sighed. But this was in an age when people had been taught the difference between “Am I looking at my dinner or the dog’s?” and “Am I looking at my dinner or the dogs?” What I hope will become clear from this book is that one can usefully combine a descriptive and prescriptive approach to what is happening to this single aspect of the language. The descriptive sort of linguist tends to observe change in the language, note it, analyse it and manage not to wake up screaming every night. He will opine that if (say) the apostrophe is turning up in words such as “Books”, then that’s a sure sign nobody knows how to use it any more; that it has outlasted its usefulness; it is like Tinkerbell with her little light fading, sustained only by elicited applause; it will ultimately fade, extinguish and die. This is a highly sane and healthy point of view, of course – if a little emotionally cool. Meanwhile, at the other end of the spectrum, severely prescriptive grammarians would argue that, since they were taught at school in 1943 that you must never start a sentence with “And” or “But”, the modern world is benighted by ignorance and folly, and most of modern literature should be burned.

Somewhere between these positions is where I want us to end up: staunch because we understand the advantages of being staunch; flexible because we understand the rational and historical necessity to be flexible. In Mind the Stop Carey defines punctuation as being governed “two-thirds by rule and one-third by personal taste”. My own position is simple: in some matters of punctuation there are simple rights and wrongs; in others, one must apply a good ear to good sense. I want the greatest clarity from punctuation, which means, supremely, that I want apostrophes where they should be, and I will not cease from mental fight nor shall my sword sleep in my hand (hang on, didn’t “Jerusalem” begin with an “And”?) until everyone knows the difference between “its” and “it’s” and bloody well nobody writes about “dead sons photos” without indicating whether the photos in question show one son or several. There is a rumour that in parts of the Civil Service workers have been pragmatically instructed to omit apostrophes because no one knows how to use them any more – and this is the kind of pragmatism, I say along with Winston Churchill, “up with which we shall not put”. How dare anyone make this decision on behalf of the apostrophe? What gives the Civil Service – or, indeed, Warner Brothers – the right to decide our Tinkerbell should die? How long will it be before a mainstream publisher allows an illiterate title into print? How long before the last few punctuation sticklers are obliged to take refuge together in caves?

So what I propose is action. Sticklers unite, you have nothing to lose but your sense of proportion, and arguably you didn’t have a lot of that to begin with. Maybe we won’t change the world, but at least we’ll feel better. The important thing is to unleash your Inner Stickler, while at the same time not getting punched on the nose, or arrested for damage to private property. You know the campaign called “Pipe Down”, against the use of piped music? Well, ours will be “Pipe Up”. Be a nuisance. Do something. And if possible use a bright red pen. Send back emails that are badly punctuated; return letters; picket Harrods. Who cares if members of your family abhor your Inner Stickler and devoutly wish you had an Inner Scooby-Doo instead? At least if you adopt a zero tolerance approach, when you next see a banner advertising “CD’s, DVD’s, Video’s, and Book’s”, you won’t just stay indoors getting depressed about it. Instead you will engage in some direct-action argy-bargy! Because – here’s the important thing – you won’t be alone.

That’s always been the problem for sticklers, you see. The feeling of isolation. The feeling of nerdishness. One solitary obsessive, feebly armed with an apostrophe on a stick, will never have the nerve to demonstrate outside Warner Brothers on the issue of Two Weeks Notice. But if enough people could pull together in a common cause, who knows what we might accomplish? There are many obstacles to overcome here, not least our national characteristics of reserve (it’s impolite to tell someone they’re wrong), apathy (someone else will do it) and outright cowardice (is it worth being duffed up for the sake of a terminally ailing printer’s convention?). But I have faith. I do have faith. And I also have an Inner Stickler that, having been unleashed, is now roaring, salivating and clawing the air in a quite alarming manner.

There is just one final thing holding us back, then. It is that every man is his own stickler. And while I am very much in favour of forming an army of well-informed punctuation vigilantes, I can foresee problems getting everyone to pull in the same direction. There will be those, for example, who insist that the Oxford comma is an abomination (the second comma in “ham, eggs, and chips”), whereas others are unmoved by the Oxford comma but incensed by the trend towards under-hyphenation – which the Oxford comma people have quite possibly never even noticed. Yes, as Evelyn Waugh wrote: “Everyone has always regarded any usage but his own as either barbarous or pedantic.” Or, as Kingsley Amis put it less delicately in his book The King’s English (1997), the world of grammar is divided into “berks and wankers” – berks being those who are outrageously slipshod about language, and wankers those who are (in our view) abhorrently over-precise. Left to the berks, the English language would “die of impurity, like late Latin”. Left to the wankers, it would die instead of purity, “like medieval Latin”. Of course, the drawback is implicit. When you by nature subscribe to the view that everyone except yourself is a berk or a wanker, it is hard to bond with anybody in any rational common cause.

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